MV Agusta is Italian Again

After a brief flirtation with its american buyer Harley Davidson, MV Agusta returns to its Italian roots following the sale of the company back to former owner Claudio Castiglioni.  While this is great news for Italy’s resurgent motorcycle industry, it’s unlikely that the funds will make a dent in Harley’s failing finances, with rumors again swirling around HD leaving its Milwaukee home for pastures cheaper.

It would seem the world of bikes has been focussed like a laser on Italy for most of 2010 with revolutionary bikes from Ducati, and more to come, Moto Morini breathing life on the embers of its business, Moto Guzzi showcasing some great concepts for its future plans, and now MV Agusta has its country men at the helm once more.

The press release from MV Agusta is below;

Varese, August 6th 2010 – Claudio and Giovanni Castiglioni, through their family holding company have repurchased from Harley Davidson 100% of the shares of MV Agusta Motor S.p.A. which owns historic brands MV Agusta and Cagiva.  Harley-Davidson announced in October 2009 its intention to sell MV Agusta to concentrate on its core business and brand.  In connection with the repurchase transaction Lazard and Co. have acted as the financial advisor along with counsel Alessandro Varrenti (CBA) and Giuseppe Galeano whom provided legal and tax assistance in conjunction with family counsellors Giuseppe Carteni (Leadlaw), Andrea Lanata and Sergio Caramella.

Along with Giovanni Castiglioni, the company will be headed by Mr. Massimo Bordi, a well known Italian manager.  A 62-year-old engineer, Bordi took Ducati to success during the years when that company was owned by the Castiglionis and continued to manage it successfully under the ownership of Texas Pacific Group.  Since 2003 Massimo Bordi has been the CEO of Same Deutz Fahr, contributing largely to the success of the company.  Massimo Bordi commented that “MV Agusta has full capacity to once again become a major player in the high luxury brand motor bikes, this brand is one of the most recognized worldwide. We will implement a number of reorganization and managerial actions in the near future.  Both the current and new models under development have a very strong character, great innovative features and a very unique design, I have no doubts about their future success. “Claudio Castiglioni, the historic intimate soul of MV Agusta will continue as chairman, and will concentrate on the development of the new products.

Upon signing the agreement with Harley-Davidson, Claudio Castiglioni stated “MV Agusta is the crown jewel of Italian motorcycles, I am thrilled to have completed this transaction.  I have already won once together with Massimo Bordi, we made the most beautiful bikes in the world and we will continue with this tradition”.


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