New ‘Write to Ride’ Article – Think – Named Riders Campaign

Our partners over at Write to Ride have a new article up featuring the UK Government’s new ‘Named Riders’ campaign, part of its ‘THINK!’ road safety strategy.

The new £3.5 million campaign marks a radical departure for THINK! after research showed drivers are more likely to notice motorcyclists on the roads if they personally know them.

The Think! adverts put motorcyclists at the centre of the new campaign in a bid to encourage all drivers to see the person behind the helmet.

Right To Ride’s, Trevor Baird says, “This is another well thought out advert from the DfT and we hope that it gets aired here in Northern Ireland, rather than the blood guts and gore campaign ads we suffer here in Northern Ireland, that in our opinion push the viewer away from road safety, instead of pulling them in”.

Head over to Write to Ride for more on this story.

The 40 second version of the THINK! advert is below and on-line at our YouTube Channel RideTheWildWindTV ;

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