Victory Motorcycles hit by downturn..

U.S. motorcycle maker Victory is struggling, much like it's much larger fellow manufacturer Harley Davidson, with July to September 2009 sales down a staggering 56%!

Victory are trying to weather the storm by restructuring shipments to dealerships but it's hard to see how best to cope with tumbling figures, which for the same period last year amounted to $21 million, dropping to $9,344,000 this year.  Also unlike Harley they can't mercilessly chop off limbs, as was done with Buell and MV Augusta, to make savings.

The best sales performance from the company is in accessories and clothing lines which dropped only 11%, meaning somewhere potential owners are hopefully getting ready by dressing as Victory riders until the recession ends.

It's worrying news for bike businesses in general at the minute but to manufacturers of big cruisers you have to wonder if some of their best customers, the retired/retiring big bike buyer off to tour the highways, simply aren't there anymore with pension crisises and financial pressures from depenadants.

Scary times…

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